Recommended Agency Register (RAR) is The Drum’s service to help brands to choose agencies, based on ratings. The RAR database contains over 45000 ratings left by brands.

Each year we download the ratings from the database to identify which agencies are the highest-rated by clients, and recognise those agencies via the RAR Awards. These awards are one of a kind in the industry – there are no entries to submit, no papers to write. Winning can only be achieved through the high regard of clients, demonstrated with ratings on

We can then help brands to quickly identify the best agencies across a number of disciplines and service levels (see How to Enter).

To participate in the awards, agencies must register an account on, gather client ratings, and take one of our membership options.

Key dates

  • 21 February – deadline to collect your ratings
  • Mid March – finalists announced
  • 26 April – Awards (Marriott, Grosvenor Square, London)
  • 31 May – you must be recommended until at least this date
  • 31 May – you must have an RAR membership until at least this date

Why enter?

  • Your agency will feature on the awards listing page on The Drum website – Europe’s largest marketing and media website.
  • Award winners will have a logo on their RAR profile page and search pages, showing clients that their work has been recognised.
  • Finalists and winners get awards logos to use on their marketing.
  • Finalists are linked back to their RAR profile, giving you the ability to reach a wider audience.
  • Promotions go to brands, drawing their attention to the finalist agencies

How much does it cost to enter?

There are no entry fees. The awards are a membership benefit and included in the cost of membership. Agencies will be considered for all the services they are rated on

How to enter?

There is no need to enter work, it's all based on client ratings you already have.You must be recommended until at least 31 May. Get more fresh ratings to extend your recommended expiry.

You must be a Premium, Profile or Platinum member until at least 31 May. Start or renew your membership and get more ratings to take part in the awards. Your recommended expiry date and your membership expiry date are shown on your RAR dashboard

Writing your entry report

The good news is that there are no reports to write, no work to submit. Simply collect as many ratings as you can via and check your membership is still valid until at least 31 May.

Tips for success

  • Ask your clients to rate all the services you provide - then you'll be considered in more categories
  • The awards ratings are weighted, with higher weighting going to agencies with more ratings, so the more ratings you have, the higher your score will be

How the results be judged?

After the deadline we download ratings of our RAR member agencies and use the data to find the top-rated agencies. The awards are split into three sizes of customer group - 0-40 staff, 40-99 staff and 100+ staff.

Categories are split into service level categories:

  • Client service
  • Creativity / Innovation
  • Strategic thinking
  • Effectiveness
  • On time
  • On budget

And marketing disciplines:

  • Advertising
  • Brand Strategy
  • Corporate Communications
  • CRM & Data Design
  • Direct Marketing
  • Events
  • Market Research
  • Media Buying
  • Packaging Design
  • Print Production
  • Promotional Marketing
  • Public Relatings
  • TV/Video/Audio Production

Please note the RAR Digital Awards take place in June

When will the finalists be announced?

The finalists will be announced here on the website, via social media and on in March.

Members will be notified when the announcement has been made.

The awards ceremony

  • Date: 26 April 2017
  • Venue: The Marriott Grosvenor Square, London
  • Time: 6.45pm for 7.30pm until 1am
  • Dress code: Black tie

All tickets include:

  • Entrance to the awards
  • Drinks reception
  • 3 course dinner
  • Half a bottle of wine per person
  • Entertainment
  • The opportunity to catch up/network with colleagues

Tickets are on sale now.